Sounds like great research ... along the lines of work Frank Spillers has done.
Please keep me in the loop Kelly as it's an area of interest.
I do have 3 studies coming up that tackle the area of emotional response from the slightly difference perspective of the degree to which those responses can be attributed to product/corporate brands.
While the upcoming studies are for clients, I will share high-level overviews where possible.
1 Comments:
Sounds like great research ... along the lines of work Frank Spillers has done.
Please keep me in the loop Kelly as it's an area of interest.
I do have 3 studies coming up that tackle the area of emotional response from the slightly difference perspective of the degree to which those responses can be attributed to product/corporate brands.
While the upcoming studies are for clients, I will share high-level overviews where possible.
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